PRIVACY AT AURYN
Your privacy matters. This policy explains how we collect, use and protect your personal information — and how you stay in control at AURYN.
Applies to auryn-jewels.co.uk and the AURYN storefront operated by PENAKIDM LTD.
AURYN is operated by PENAKIDM LTD (Company No. 17111017), registered in England and Wales. We respect your privacy and are committed to protecting your personal data when you visit auryn-jewels.co.uk, place an order, contact us or otherwise interact with AURYN.
We may collect identity and contact information, billing and delivery details, order and transaction information, device and technical data, site usage information, and your marketing or privacy preferences. Most information comes directly from you; some technical, payment, delivery and analytics information may be received automatically or from service providers. If information is required to process an order and you do not provide it, we may be unable to complete that order.
We use information to process and deliver orders, provide customer support, keep the store secure, improve our website and services, measure performance where permitted, and send marketing where you have opted in. Our lawful bases include performance of a contract for purchases, compliance with legal obligations, our legitimate interests in operating and improving AURYN and preventing fraud, and your consent where required for non-essential cookies, analytics and marketing.
We use necessary cookies to operate the store and, where you give permission, cookies and similar technologies for preferences, analytics, advertising measurement and ads personalisation. Services can include Shopify analytics, Google Analytics 4 and Google Ads technologies.
View our Cookie Policy →We share personal data only where needed with service providers that help us operate AURYN, including Shopify, payment providers, delivery partners, email providers and, where enabled and permitted by your choices, analytics and advertising providers such as Google. We do not sell your personal data.
Depending on applicable law, you may have rights to access, correct, erase or restrict your personal data, object to certain processing, request data portability, and withdraw consent at any time where processing relies on consent. You can also complain to the UK Information Commissioner’s Office (ICO) or another competent supervisory authority.
Contact the ICO →We retain personal data only for as long as needed for the purpose for which it was collected and to meet legal, accounting or reporting obligations. Order and accounting records may be retained for up to 7 years where required by UK law.
Some service providers may process personal data outside the United Kingdom. Where this happens, we rely on recognised safeguards required by applicable data protection law, such as adequacy regulations or approved contractual protections, as appropriate to the transfer.
AURYN is operated by PENAKIDM LTD. Registered office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.
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